In this extremely digital world, the business infrastructure is expanding with tons of data generated on daily basis. The data incorporates highly useful information that varies from customer data to customer interests and accounts information to revenue data. Challenge is to manage and employ the data to make better business decisions. When it comes to analyzing the data, it becomes critical to ensure that there is a streamlined method available for the management of data in an efficient manner. Making sense of huge data manually becomes quite overwhelming that also does not deduce the required results.
To cope up with the challenge, Zoho CRM presents Zia that is responsible for managing all the data effectively. An AI-driven sales assistant that plays a critical role in optimizing the CRM data through high-end technologies such as machine learning, Artificial Intelligence, data mining, and big data analytics techniques. The advanced approach takes into consideration the customer data, activities, and behavior to analyze and make decisions. Through Zoho Zia, businesses can deliver personalized marketing campaigns and understand the behavior of customers in such a way that the sales could be improved.
Characteristics of Zoho Zia
Contact Customers
Zoho Zia helps businesses by telling them the best time to contact customers. It suggests the best time to communicate with prospects. It employs the data present in the repository and identifies the response time of the customers through calls or emails from them. Suppose if your customer browses through your website and contact you, Zia will suggest an ideal time to you to contact your customers.
Zia Voice
With Zia Voice, the customers can instantly get answers to the questions stored in Zoho CRM. It helps businesses provide a conversational interface where the customers can get the answers to their queries through the Zoho CRM module.
Also Read: Zoho Updates and Feature Edition 2021 – What’s New?
Data Enrichment
The CRM data should always be updated and complete. Zoho Zia employs the huge data of the CRM and makes business decisions accordingly. The data is the ultimate information of a business that can be used to take several important decisions. When the data is incomplete or incorrect, the system lacks the ability to properly understand the relationship and patterns between different components. Zia helps businesses ensure intelligent sales that can help you keep CRM data always updated. Zia crawls the pages and the data of the customers and retrieves additional information regarding the attributes that ultimately add to effective Artificial Intelligence and Machine learning-based models. All the information is used by the sales team for effective communication and prediction of lead conversion.
Trend Analysis
The trends of business metrics can be identified through an advanced sales analytics system. Through customer behavior and interest, the system updates the trends that have hype in the market. Zoho Zia incorporates the movements, current and past usage of the system to display important sales. Zia catches the anomalies in the system and prompts the notifications to the user. This eliminates the manual overhead of finding anomalies in the system, Zia does it for you automatically.
Prediction Builder
Zoho Zia helps businesses maintain a strong sales pipeline that contributes to an increased number of potential sales. The smart system gives insights to the business about which lead has more chances of getting close. Zia builds custom predictions for business. The intuitive builder thus builds probable outcomes for the customs and standard modules. Zia prediction builder can be used to forecast the growth reports by costs, year, taxes, expenditure, and salary. Some more attributes include the likelihood of a customer to buy that predict and the chances that the lead will be converted into a deal.
Macros Suggestions
Based on the CRM activities of the user, Zia gives suggestions to its users automatically. The intelligence CRM software takes into account the history of the user activity and trains the machine learning model based on it. Whenever the user is activated, based on the actions, Zia gives suggestions to the user that reduces the work for the user.
Workflow Rules
Zia helps businesses with workflow-related information that tells you how you can mitigate the risk of mistakes. Businesses can automate the sales follow-up activities to keep communicating with the prospects and save both time and effort. This will increase the productivity of the salespeople. The triggers that are made through workflows are tracked to automate the activities and provide suggestions for workflow rules.
