As marketers or business owners, what do you think is the most difficult thing in engaging with customers? Motivating them to buy or getting a referral from them and promote your products and services? Everything, Right?But people have a small attention span that only grasps things either in content, image, or a video that resonate with their interest or provide rich visuals. And, when it comes to inbound marketing management, all we need is quick results. What if we told you there is a way?
It is Personalization!
Personalization of everything, from brand image to product and content, is the best way to personalize inbound marketing management via knowing who your customers are, what they want, and what they are saying about your brand. And, in this quest, only a CRM can help. Why?
CRMs are meant to store data on customers, enhance it using social media platforms and through many more other ways.
In past, we have written many pieces on inbound marketing management that explain, inspect and guide marketers through the complex process of digital inbound marketing management.
If you didn’t get a chance to read them, then here is a short brief on how Techloyce can help you with making an effective HubSpot inbound marketing strategy, customizing HubSpot CRM to match your sales and marketing needs by integrating third-party applications.
Let’s get it started.
When it comes to devising effective marketing strategies that offer high ROI, inbound marketing rules as directly targets the audience and aims to develop content that focuses on specific keywords, through which the content connects with the targeted customers. The content can either be a blog, website content, articles, infographic, or social media posts, images, videos, etc.
Effective inbound strategy is designed by the consolidation of three concepts.
First to ATTRACT through SEO-optimized content for organic reach. Second to DELIGHT by providing satisfaction to the Client through customer support, and follow-up. The last is to ENGAGE clients through contextual communication via email, support, and call.
In a nutshell, an inbound marketing strategy is a cost-effective solution that not only provides contextual service and experience but also generates higher revenue streams and profits through branding.
Read More about Inbound Marketing for Small Businesses here.
To make Inbound marketing a success first thing that one needs to acquire is customer data, which answers the key questions like who your customers are, what they like, where they belong, and what they are looking for, including past communication and order history. And, the only solution available in the market is HubSpot. It is a complete CRM solution that offers access to all the right tools and equipment that empower the marketing team and helps in creating effective campaigns.
The CRM that offers complete inbound marketing support is HubSpot CRM. A noteworthy thing about the HubSpot CRM is it provides centralized access to customer data so that every sales and marketing team can collaborate. Also, this offers complete flexibility in terms of third-party apps and tools integrations. Besides, the metrics and reports provided by HubSpot are details and can be customized to enhance visualization.
The metric addresses all essential concerns of the marketing team on how the customer interacts with their developed content. On top of that, the automation reduces the probability of errors and efforts required for manual tasks operation.
If you want to read more about the HubSpot CRM – How is it a Powerful Business Software? Then here is a read for you.
With HubSpot CRM, the marketing team can automate the workflow and offer contextual support to the customers with automated response and support management. And the best thing about automation is it enhances the customer experience. According to research, 86% of customers like to buy from companies that offer a quality customer experience and it boosts the business profit by 95%.
Another noteworthy thing about the HubSpot Marketing Management automation is, it is AI-enabled and programmed to provide a persistent customer experience that offers tailored services along with content by automatically identifying and analyzing the customer intent. Thus, inbound become a successful strategy as it is cost-effective and requires less manual operation. Moreover, the report produced by automation is free from human error and consequently, offers reports that the sales team uses to reduce churn.
And the best thing is the automation creates an emotional relationship with the old customer by providing quick and timely assistance by offering AI-powered Chatbots.
Read More About The 5 Ways How Marketing Automation Tools Can Improve Customer Retention
Like we said before with conventional inbound marketing comes limitations and the most cited challenges faced by the email marketers is, it requires continuous effort in importing and exporting data from excel to email and keeping existing subscriber lists updated.
To reduce such efforts HubSpot CRM leverage data from sales and marketing department. This data is linked with the central system and when automated, it systemizes and sends a personalized email that contains the user’s name, content resonating with user interest, and promotion that complement the stage on which the user falls in a buyer’s journey paradigm.
All of this is made possible through AI. It identifies customers’ behaviour patterns and phases of the buyer journey. Another thing that helps the system content personalization is pre-designed buyer personas by the inbound marketers. Hence, it results in a high ROI on every penny that is spent.
Learn More About How to Be the Boss! Tune up your email Marketing Strategy For HD-CX
In addition to marketing automation and content personalization, HubSpot Content Management System offers a drag-and-drop editor too. It can be used to customize email, design and re-design landing pages, and easy website development. The tailored content not only offers hi-end value but also provides a quality experience to customers.
The most important fact that all marketer need to know is that 70% customer feels frustrated and never open an email which is not customized. If you are wondering what is the open rate of personalize email then it would be 18%. But, these eighteen emails result in creating high revenue than non-personalized.
If you don’t like the idea of self-customization then you can simply use the pre-built template. However, to customize the content you will have to rearrange the image, insert a CTA button, demo video or animation, whatever you prefer to increase content personalization.
The main reason behind personalized inbound marketing is, it generates curiosity, content appeals to emotions, and resonate with buyer by helping them decide throughout the buyer’s journey. Moreover, the marketer can conduct A/B testing of emails, CTA, location of the text, design of header and footer, etc. with full control over A/B testing and email setting. Things don’t stop there, it further empowers marketing officers to create their custom designs, publish them and edit them on the go without waiting for the designer to finish or developer to complete the task of creating a new landing page for the upcoming launch.
Learn More On HubSpot CMS Changing the Way You Send Email with Easy Drag and Drop Editor
The current need of the time is not to create an influx of content and stuff the shelves with words, rather it is the time to create less. And, create with the aim to provide solutions. Today, nobody has time to read lengthy emails or view long promotional videos. Therefore, the marketing team is challenged with producing content, campaigns that resonate. To do so, the data of HubSpot CRM can do wonders. It contains deep insights on customers and integrates social media data that enrich buyer personas and helps the marketer to understand buyers at the micro-level. Moreover, HubSpot can integrate with multiple third-party applications. For quick assistance and HubSpot customization, contact Techloyce today!
