A successful firm not only attracts new clients but also persuades them to return again and again. Winning recurring clients is the secret sauce to running a successful business. When a marketing firm attempted to quantify the value of repeat...
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Technology stack is the set of technological tools you use to produce the front and the back end of your online platform such as a website, a mobile app or a platform. These stacks consist of programming languages, databases, frameworks...
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Customer relationship management systems (CRMs) are essential tools for B2C as well as B2B marketers because, in the current era, you can’t underestimate the importance of delivering a quality customer experience. Though at first, CRMs were deemed appropriate only for...
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Remote working has been a challenge ever since the pandemic hit the world. Though it was in the books for a time when we had more tools than we do now, the reality remains that we have had to adapt...
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Customers are bombarded with options, dozens of cheap ones to switch to. This has made everything competitive for businesses from employee acquisition to contextual customer journey creation. And, surprisingly the indication of business success has been drastically shifted from the...
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The biggest challenge that the New Year is posing toward retails, eCommerce, and to global merchants is managing the expectations of customers in all aspects from onsite to online shopping, customer experience to global shipping, etc. At the same time,...
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We are living in an era where remote work culture has become a new normal. This has resulted in helping companies save billions of bucks either spent on renting space or paying for the utilities. And, many companies are on...
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Only a few days have passed since we entered into 2022, but the challenges posed by the New Year are the same as we have seen in the last quarter of 2021. At the same time, the intensity of the...
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In 2021, the major concerns that businesses have to face collectively are technology risks including cyber security, supply, and logistics, retaining, hiring, and training new talents, and coping with new work norms. Above all, the major challenges have been faced...
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A global pandemic has changed the ways things used to work, especially in the field of marketing and sales, more importantly, it has significantly impacted the practices of support teams. Imagine you are using one or two platforms to inform...
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