In recent times, the eCommerce business market has become over-competitive. It is no longer an easy job to acquire customers and retain them for a long time. There are many retailers offering the same thing that you sell. When a retailer offers the same product or service at a lower price, customers quickly switch to that option in the eCommerce marketplace.
So, in 2023, enhancing eCommerce customer engagement is paramount for businesses seeking sustainable growth. This article explores actionable strategies and innovative approaches to captivate and retain online shoppers in an ever-evolving digital landscape.
1. Content Marketing
Like always, even today, marketing is important for your business. However, what needs to be done is to follow the modern trends. You need to do content marketing. And content marketing focuses on all types of content with which you reach out to customers. whether it is written content, audio content or video content.
Enrich your content with statistics, figures, videos, and testimonials. Engage your customers with the content that you write for them. Also, take your blogs and vlogs to social media. Increase the outreach of your well-crafted content. Today, content is the king that can help you most to increase customer engagement. Customer engagement in the end increases the retention rate.
2. Chatbots As Shopping Assistants
Statistics show that the peak hours of shopping on eCommerce platforms are in the evening. However, not all eCommerce platform teams can stay active 24/7. Even you do not need to be active all the time because there are automated tools for that. Opt for AI chatbots. Integrate them with your eCommerce platform and let your customers communicate for the information of products that you sell at any time. Today, the response of AI chatbots is just like a human response. It is prompt, to the point, and accurate. In case of intricacies, chatbots direct incoming customers to customer support teams. Again, statistics tell that customer satisfaction with chatbot responses is 90%. So, give it a go for better customer engagement that can surely increase customer satisfaction for you.
3. Influencer Marketing
Influencer marketing is a methodical approach to digital advertising in which companies team up with people who have a sizable and active online following on social media or other websites. These people, also referred to as influencers, use their authority and audience to market goods, services, or ideas. The goal of this marketing strategy is to increase brand exposure, reputation, and product sales by leveraging the influencer’s authenticity and power to engage with potential customers in a more meaningful and powerful way. Influencer marketing can help eCommerce businesses a lot in 2023 when it has become a trend to follow influencers and get daily updates about their life and routine.
4. Decrease Customer Risk Perception
Customer risk perception is the arbitrary assessment of potential risks connected to a good or service from the viewpoint of the consumer. Though you are an eCommerce retailer, you need to think from the customer’s perspective. Keep your return and exchange in the favour of customers because you need to win the trust of customers when it comes to online shopping. Customer is always sceptical about the eCommerce retailer when it makes a purchase for the first time from a new eCommerce platform. For a better market standing in a highly competitive market, mitigate risks for customers that can prevent them from making a purchase.
5. Run Driven Campaigns
You need to run targeted campaigns. And plan them after considering all factors involved so that you can cater to more customers. Also, you can customize your marketing campaign in accordance with specific occasions. For instance, you can plan campaigns for Christmas, Black Friday, and Cyber Monday. Pay attention to the content that you write while running campaigns. For specific campaigns, you can make discounts and promotions part of them so that you can onboard maximum customers. Lastly, do not forget to track the results of the campaigns that you run. Customer acquisition rate and retention rate are a few KPIs that can help you see if your campaign is working the way you wanted.
6. Cross-Sell on Customer Interests
You need to track customer activities so that you will be able to find customer interests. When you know customer interests, you can offer add-ons. When this activity is targeted, the chances of selling out more to the same customers are more. Also, you can offer something similar or relevant to what the customer is already purchasing from you. For instance, if someone sells bats, then it is obvious that the customer will be interested in balls. Just like this, you need to identify customer’s needs and demands that you can fulfil.
So, these are all the customer engagement strategies that you can try out in 2023 so as to improve sales. However, if you need CRM or ERP integration for your eCommerce business or some other payment gateway, application, or software, then contact our team at Techloyce. Here, you will not only get integrated solutions, applications, and software for your business but also consulting services to see what will fulfil your business needs to the fullest. Wait no more, contact us now!
