If you’re a B2B business owner looking to grow your business, you have come to the right place. Customers are becoming smarter, and no one is looking to buy something that is being pushed or forced on them. In such a marketing climate, new strategies and avenues are needed to create demand instead of catering to existent demand, which is a narrow market anyway.
If you’re spamming emails or if your sales reps are calling people, and the conversion rate or response rate is too low. You need help! Not to increase these efforts but to change up your techniques entirely. Your ROI must be declining and that is exactly why it is time to update your toolkit.
In this article, we will break down B2B inbound marketing strategies for you so your brand can stay innovative and acquire customers more successfully.
B2B Inbound Marketing Strategies in 2023
While the beginning of this article might have implied that it’s all doom and gloom, that is not the entire truth. In fact, this is a great opportunity for you to update your B2B marketing on the inbound front to scale your company and take your revenue to new heights.
Content Marketing
It is easy to confuse the two for being one and the same but an essential part of inbound marketing is content marketing. Thus, it is just one strategy under the inbound marketing umbrella. Content marketing is aimed at creating demand or awareness regarding your product or service. This essentially increases your target customer base.
While older strategies relied on catering to a small portion of the population which was already aware of the problem, content marketing aims to help people realize that there is a problem in their processes to begin with and you have the solution for it. This puts you in the evaluation of options lists’ top because people know your solution even before they know their problem.
Content marketing is generally done through an online blog creating SEO-optimized content coupled with video marketing efforts and social media marketing. If you can manage or if it’s relevant to your business, hosting a podcast can also do wonders in creating demand for your product.
Using the Stage Funnel to Your Advantage
The B2B strategy relies on the customer journey from attraction to engagement to delight. Now, that we have achieved attraction through effective content marketing, it is time for the stage of engagement. People who have expressly stated their interest in your brand need to be nurtured through emails and updates regarding your products and services. This strategy was introduced by the marketing software HubSpot that champions growth and leads to higher conversion rates.
After effective nurturing in the engagement process, it is time to delight your customers before closing the deal. The delight stage is where the real talent and human skill of your team kicks in. You segment your potential customers according to their likelihood of conversion based on your data and analytics and target them accordingly.
Using CRM Software
At the delight stage, a CRM (Customer Relationship Management) tool can really help your team segment and target the right customers by rating their profiles according to their customer behaviour and likelihood of purchase. HubSpot is a great CRM for this purpose, but there are also other options like SugarCRM, Zoho, and SalesForce.
CRM software’s greatly help in data management and using the right data to draw insights that can help your strategize better so your resources are always invested in an optimized fashion.
CRM Partners
We understand that all these CRM and other integrations can be tricky and confusing at first, but here consultants or CRM partners like our seasoned industry professionals at Techloyce can help you navigate these tools better and train your teams to use them more efficiently for higher productivity.
CRM partners can also help you decide which software is more suited to your business and offer a comprehensive cost and benefit analysis so you only pay for features you need and not for any additional services that might not serve your business needs particularly.
Final Word
One thing’s for sure, times are changing for B2B inbound marketing strategies, and to stay ahead of the competition one needs to change with the times. So, you need to integrate with efficient CRM software and update your content marketing so you can generate and convert more leads.
Our trusted partners at Techloyce can help you make these decisions so you business can enjoy the full benefits of your revamped strategies and all your teams can be on-boarded seamlessly for maximum workflow optimization.
Connect with us to find out more!
