The businesses are revolutionizing in the digital space with a simultaneous adoption of innovative solutions and strategies. Business owners and executives are vigilant in investing in the Customer Relationship Management (CRM) software to get a 360-degree view of activities and data. Due to a wide range of advantages and facilities incorporated in the CRM system, research by Market Research Future shows that by 2023, the CRM market is expected to reach USD 35 billion.
Leveraging the high-end technologies and platforms, a CRM system is leading a cloud-hosted project management system. After ERP, its market is considered the second-largest software market. The purpose of the CRM system is to ensure a streamlined environment for collaboration and business productivity. It helps engage the customers effectively to employ the advantages of CRM technology to achieve a competitive edge in the market.
CRM Integrations
CRM systems now present a range of advanced integrations to businesses as per their needs and demands. The changing market trends, customers, and their buying behaviors, the need for integrations, and tools are also changing. CRM systems identify the gap and develop the add-ons in order to streamline the process of data and workflow management. For instance, the evolving market trends with respect to social media networking and reviews would require integration in the CRM system to extract the customer reviews, leads, and queries to the CRM platform to get a centralized view. This also helps identify how many leads came from which particular platform that assists businesses in spending more on focused marketing campaigns.
The following are some CRM integrations that are commonly used by businesses;
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- Email integration provides access to the inbox where sales executives spend most of their time answering the queries and identifying the pitches
- Calendar integrations to feed and schedule the follow-ups, calls, and meetings with clients. It generate an alarm to remind upcoming meetings with both old and new customers
- Connector integrations help businesses create custom functionalities to facilitate automated workflows
- Social media integrations help businesses gain valuable data about the social audience to help them with their interests
- Live chat integrations for effective real-time communication with clients and team members
- Web forms integrations save time on manual entry. It syncs the lead generation forms and CRM to fill data automatically
- Payment gateways and subscription software integrations for easy billing and invoicing of customers
- Event integrations to remind of the events that are upcoming that help businesses present occasionally offers and discounts to build a strong clientele base
- This article highlights the five key impacts of CRM integrations on business revenue and sales
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Read More: What are the Advantages of CRM for your Business?
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Customer Experience
A unified view of all data, highly organized, and efficient access to each element optimize the customer experience. A company understands its stakeholders and customers better. Based on the market niche, customer expectations, and trends, the CRM system can be customized. For this, several integrations could be required that align well as per customer’s interests. This enhances customer engagement that ultimately smoothens the customer experience throughout the user journey.
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Increased Leads and Sales
The ultimate goal of businesses is to boost sales and revenue. For customer acquisition, an important aspect is to ensure efficient leads management. For this, tracking and acknowledgment of each lead are crucially important. CRM software with leads management integration tools can help schedule the meetings, send automated emails to both new and old customers, and update customers about their subscription plans time-to-time. This helps mitigate the risks of missing out potential leads that can contribute to business success and growth. Moreover, it reduces the time to manually reaching out to each customer. CRM software helps identify valuable leads that ultimately help promote the relationship and increase the chances of customer conversion.
Read More: 5 Ways How Marketing Automation Tools can Improve Customer Retention
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Predict Business Performance
Advanced CRM integrations boost up creativity in an organization. The tailored dashboards and customer view help businesses share innovative ideas that could improve business strategies and marketing process. For instance, AI-based real-time reporting and analytics help businesses predict customer behavior. Also, it helps predict the sales at the end of the month/year, identifies the customer churn rate and the closings, etc. These useful insights and forecasts help change the strategies to get the best possible results.
Analytics integration is getting advanced enough to predict customer retention rates. Based on this, businesses could identify the recurring revenue in a particular time period and how techniques need to be altered to get more leads.
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Increases Efficiency
CRM software is flexible and highly accessible. Employees working in any corner of the world could remotely access it and view details of customers. Arranged data always open opportunities for new ideas. Efficiency is an important aspect that the CRM system incorporates to ensure profit maximization. CRM integrations present several graphical interfaces and illustrations to view and understand the data.
Business productivity thus increases and automated in the operational infrastructure of businesses reduces the cost of hiring additional resources and buying equipment. Moreover, cloud-based CRM ensures efficient data storage capabilities for businesses.
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Automation Increases Productivity
CRM software allows the team to work without any sort of hindrances. The efficient management of workflow and data helps empower resources and productivity. Moreover, smooth communication channels help effective inter and intra-departmental discussions regarding new ideas and plans. CRM integrations accelerate automated leads management and customer support services. It automatically sends emails and replies to customer queries which enhances customer experience.
To conclude, innovative CRM integrations are playing a vital role in paving the road to success for businesses. Identifying the power of CRM platforms, businesses are vigilantly adopting the solutions and CRM integrations into their system. Techloyce is a platform that assists you in understanding which CRM integrations suit your business. Our experts and certified CRM consultants would help you choose the best and tailored CRM integrations that will help you boost up the sales and business revenue.
